A white label product is a product or service produced by one company that other companies have modified to look like them. The name is derived from the white label image of the package, which can complement the trader’s business image.
Private label products are manufactured by one company and packaged and sold under different brand names by other companies.
Major retailers have successfully sold private label products under their own brand names. Private label is a global phenomenon that has grown steadily since the late 1990s.
One of the most important benefits of white labeling is that it saves companies time, effort and money in terms of production and marketing costs.